Richard’s Grinding: Turning to the New to Preserve the Past

After having worked in the manufacturing trades for several years, Richard Oliver opened Richard’s Grinding in his garage during 1968. Since that time, many job shops has come and gone, as our economy has transitioned. But Richard’s has flourished as marked by the numerous expansions it has undergone.

And Debbie Oliver Luber, Richard’s daughter and now the firm’s vice president, can point to many factors that have helped spur its ongoing profitability. It has the expertise to perform operations that range greatly in size: external grindings that measure 15 inches OD (outer diameter) to eight feet long, internal grinding up to 30 inches. So, it can service customers with diverse needs.

And Richard’s not only produces parts which are essential to the automobile manufacturing industry. It also sells to the manufacturers of robots used in producing vehicles, keeping up with the times, Ms. Luber said.

Yet, the company became determined to secure its future in still other ways. So, it sent one of its employees to trade school where he learned about operating state of the art equipment. And although it was proud that word of mouth advertising had helped it build a strong base it wanted to augment it with a more aggressive approach.

Prompted by these sentiments, it turned to the Manufacturing Mart for support, Ms. Luber said. The Mart has created a new web site for Richard’s Grinding, and helped it develop a targeted e-mail marketing campaign plus guided it to increased trade show participation.

“We have gotten a lot more customers and lot more people have become aware of us thanks to the Manufacturing Mart,” Ms. Luber said. “Being a permanent exhibitor at the Mart has created visibility.

To find out how the Manufacturing Mart can help you, contact Mary Kaye Denning at 1-216-583-9300.

Richard’s Grinding 4914 Walworth AvenueCleveland, OH 44102 http://www.richardsgrinding.com   1-216-631-7675

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